I think the video made and the song matches . The song is like narrating the story while the video shows what is happening .

For example :

Lies
You hide behind your lies
You don’t know why
You crossed the line
You’re wrapped up inside
Your lies
You hide behind your lies
You’re lost inside that cold disguise
Behind your lies…

It shows that Sasuke hid behind his lies , pretending to be Naruto's friend when he was his rival . It also shows that he was hiding from the truth . "Cold disguise" describes that he was a liar and he hides to get away from the truth .

Erika